MKTG 511 (4)
Pioneering Innovation in Healthcare
This course studies and analyzes examples of innovation in healthcare and other industries through case analysis, exercises and forum discussions. At the face-to-face sessions, students will actively practice the use of innovation tools for defining and solving problems in healthcare. There are plenty of problems in healthcare to work on, and the industry is certainly in need of innovative solutions that address the triple aim of increasing quality, improving population health, while reducing cost. By the end of this course, students will be knowledgeable about current mindsets and tools for innovation and have experienced the application of innovation frameworks for solving problems in healthcare.